INTEL Design / ART DIRECTION
Created for LA Framestore's design studio, this spot for Intel helped explain the complexities of AI and data management through a progression of colourful data points.
To achieve this look I used a mix of particle systems in AE; Trapcode’s Particular, and Superluminal’s node-based Stardust plug-in to give the data points a sense of freedom and autonomy with the ability to flock them when needed.
To depict the use of AI in the context of Healthcare, I wanted the shifting particles to suggest both organic human shapes (organs, arteries, cel structures) as well as the equipment used to measure them (wave patterns, echocardiograms and electroencephalograms).