Super Pumped
‘SUPER PUMPED’ TITLE SEQUENCE - DIRECTOR
Based on Mike Isaac’s book following the meteoric rise and fall of Uber founder, Travis Kalanick, Showtime’s new drama series ‘Super Pumped’ starring Joseph Gordon-Levitt features a one-minute title sequence that sets the show’s tone and energy, while introducing various themes of the show.
We created a high-tech, digitized, aesthetic that felt complimentary to the Uber brand; Slick. Clean. Dark. They created hazy, shadowy scenes shot through with bolts of long exposure headlights and bokeh lights, mixing these vignettes with a procedural, illuminating, glassy, data-driven San Francisco. The writers encouraged the concept of the cars and technology “being in the paint, but not the painting,” so we built a world out of mobile technology materials; glass panels, connecting circuitry, data scraping, tracking, coding, typing fingers, touch-screens, headlights.
We knew they wanted to capture the excitement and promise of this tech revolution, so our goal was to paint a beautiful and idealistic picture of the Uber empire as it swept through America. The blurring, refracted lights of a city at night feel beautiful, magical -- but also unsettling. This is a place of shadows and power struggles just beneath the surface.